WEBVTT

NOTE language en-US

00:00:01.920 --> 00:00:04.640
With around 130 million people watching Jen.

00:00:04.640 --> 00:00:05.440
Spark give me.

00:00:05.440 --> 00:00:05.800
The day.

00:00:05.800 --> 00:00:05.960
Off.

00:00:06.360 --> 00:00:09.560
Super Bowl advertisers competed Sunday night for an evening with

00:00:09.610 --> 00:00:10.560
a rare opportunity.

00:00:10.800 --> 00:00:13.562
This is one event where you can get them to

00:00:13.626 --> 00:00:15.040
watch the commercials.

00:00:15.120 --> 00:00:17.320
There's no skip add button for insight.

00:00:17.320 --> 00:00:20.957
I spoke with marketing consultant Allen Adamson, who entered this

00:00:21.013 --> 00:00:24.370
field about 3 decades ago, long before 32nd commercials were

00:00:24.426 --> 00:00:27.504
creeping over the reported $10 million mark we saw this

00:00:27.560 --> 00:00:27.839
year.

00:00:28.040 --> 00:00:29.120
I'm on row.

00:00:29.400 --> 00:00:33.165
Overall, Allen says there were two main industries dominating the

00:00:33.223 --> 00:00:34.439
brakes this year, AI.

00:00:34.520 --> 00:00:37.319
And as you just saw, tennis great Serena Williams vouching

00:00:37.368 --> 00:00:38.719
for weight loss medications.

00:00:38.840 --> 00:00:40.160
And when it comes to the latter?

00:00:40.400 --> 00:00:43.259
The benefit of those is a product really does work

00:00:43.316 --> 00:00:46.461
and makes people's lives different, so you may not need

00:00:46.518 --> 00:00:48.119
to do much explaining is it?

00:00:48.160 --> 00:00:48.720
That.

00:00:48.760 --> 00:00:49.800
Your girlfriend.

00:00:50.040 --> 00:00:52.179
Of course, there are many commercials with more than one

00:00:52.217 --> 00:00:52.599
celebrity.

00:00:52.600 --> 00:00:56.173
This Duncan Goodwill hunting spoof featured Ben Affleck, Tom Brady,

00:00:56.226 --> 00:00:58.680
and I think 1,000,000 actors from 90s sitcoms.

00:00:58.760 --> 00:01:01.480
Yes, Wi-Fi finds a way.

00:01:01.680 --> 00:01:04.080
And how about some more 90s Xfinity United?

00:01:04.080 --> 00:01:06.923
The cast of Jurassic Park simply by fixing the island's

00:01:06.974 --> 00:01:07.439
Internet.

00:01:07.600 --> 00:01:10.776
Lastly, these ads are entertaining, but there's an old ad

00:01:10.832 --> 00:01:12.560
phrase that was many years ago.

00:01:12.920 --> 00:01:14.480
It ain't creative unless it sells.

00:01:19.560 --> 00:01:22.805
Meanwhile, The New York Times ranked this Squarespace ad as

00:01:22.860 --> 00:01:25.885
the number one commercial of the night, as actress Emma

00:01:25.940 --> 00:01:29.735
Stone continually smashes laptops when she sees that emmastone.com is

00:01:29.790 --> 00:01:30.560
already taken.

00:01:30.920 --> 00:01:33.487
If you need to track people that really want to

00:01:33.542 --> 00:01:36.601
get the Danny New brand and they're concerned it's going

00:01:36.656 --> 00:01:39.388
to be taken by Danny Old, you better pay attention

00:01:39.442 --> 00:01:39.879
to Emma.

00:01:40.360 --> 00:01:40.880
I'll be right back.

00:01:41.200 --> 00:01:41.720
Exactly.

00:01:42.880 --> 00:01:45.423
And guys, Alan also noted that to him, there appeared

00:01:45.471 --> 00:01:47.920
to be a lot fewer automobile commercials this year.

00:01:47.920 --> 00:01:50.329
But we did have one from our parent company, Disney,

00:01:50.375 --> 00:01:52.600
where Baby Yoda is pulled by a group of Tontons.

00:01:52.600 --> 00:01:53.960
So that's transportation.