When she's not performing on the world's biggest stages,
or producing a new Broadway musical,
or fighting for humanitarian causes,
or being a mum, Alicia Keys is pouring her heart
and soul into her new beauty brand.
I was lucky enough to get the chance to sit
down with her and understand what really gives her that
Alicia glow.
Hello.
You did a semi autobiography.
Hell's Kitchen. Oh my goodness.
Congratulations. You're creating, you're Co producing.
You're composing this mega Broadway Music Hall.
Is it a love letter?
It's a love letter to New York.
It's a love letter to mothers and daughters.
It's a love letter to communities that are normally underrepresented.
It's all of our stories.
This is like this dream that really my mother had
wanting to come to New York City to be a
actor,
and that that's the reason why I even ended up
being born and raised in New York.
These days, Alicia is raising her own family,
sons, Egypt and Genesis, alongside her partner,
music producer Swizz Beatz. I'm really interested to know how
you raised feminist boys in the daylight today.
The woman who wrote Girl on Fire and the woman
who wrote Superwoman and the woman who wrote Woman's Word
and If I Ain't Got You
is the one that was meant to raise boys so
that we can have these conversations about how women
have to be respected and loved and supported.
If you were to look back
at that 15 year old Alicia who just signed the
record label,
what advice would you give to her
about what was to come in her life?
I would tell her that you actually know exactly what
you're doing
and you tell all these fools that try to come
tell you that they want this and you should do
that.
And you tell them no thank you.
I know what I'm doing because I trust my spirit.
That trust in herself inspired Alicia to create keys,
Soul Care, her own spin on beauty calling,
her products offerings and including positive affirmations on every package.
We've had hair care, we've had skin care,
we've had nail care. But never has anyone talked about
Soul Care until you.
What was the aha moment?
I had a lot of skin issues.
I had a lot of skin anxiety and I I
was like,
one day I'm going to make something that works for
people like me who who really wants to feel good
in their skin.
From the girl who basically said no makeup,
I'm not doing makeup. How do you go from that
to launching Wellness and beauty offerings,
I was really defying the standards that I realized were
being placed
on me. I recognized that I wanted to create my
own relationship with beauty from my perspective and from my
own standards.
Alicia makes time to celebrate her perspective on beauty at
gatherings like the Amazon Spring Favorites event in Los Angeles.
When you're able to be who you are,
then you're given permission for other people to be who
they are.
And Alicia treated me to a signature Soul Care session
with her favorite products.
This candles affirmation is I shine at full wattage which
is a reminder not to dim down your light.
For nobody. This smells like I'm a hug had a
scent after I lit the candle.
I like to start with the golden cleanser which is
so beautiful.
This one is. I'm devoted to this moment.
These are the comforting balls.
This one's inspiration. This one is devotion.
So when it comes to naming things,
are you involved? I'm all over it.
I love this one, you know.
You make it more, make it less.
I thought you could wear any colour but always put
it on your cheeks.
That completely works great. Look getting
my makeover. There's
glutton. It does have a good glow.
Just a built in glow.
What a conversation. So fulfilled after.
Yes with the and empowered and motivated.
Yes thoroughly cleansed as you saw with the product.
She. We feel like it.
Brilliant one. OK, brilliant. Time to shop the drop.
Alright, alrighty. What happened here?
So we reached out to Alicia and a team at
Soul Care and they are giving us an exclusive deal
of four of their best selling product.
But 30% off of today show viewers for a limited
time only.
Alright, shall we see the team veil this deal.
Girl
321.
That music gets me every time.
OK, you guys, make sure you scan that QR code.
Yeah, to shop the candles first.
I think Jennifer one of those already?
We do. Alicia likes to set the scene.
She likes the ritual of skin can.
She sets this. She uses this candle every time.
Now this is a sage and oat milk candle.
Sage. It smells like a hug.
As I said in the clean.
It's a beautiful scent and it actually has a
65 hour burn on it,
which is incredible. That's five hours.
I love this. So this is retailing at
$39.00. We are getting it for
$27.00. Yeah, serum we had.
OK, the Alicia Keys signature glow.
Who doesn't want that? We want her skin.
I mean she is illuminated from inside out.
So this serum, now try this.
It's blended in. It's delicious.
You can use this on top of makeup,
on all underneath makeup. As a priming Sarah.
I love it. Absolutely delicious.
So this retails at $26 and we are getting it
for
$18.00. Again, 30% off with the code 30 Soul Care.
All right. OK, And then tell us about the cream.
This is a transformation cream.
Now I can tell you it transforms.
It's only meant for the face.
Yeah, I'm slathering it on my body.
It's like literally just drinking it in.
For dry skin, this is an incredible deal.
So this is $32 originally and we get it for
$22.40. Nice, So rich and delicious.
OK, finally this cleanser everybody loves.
Everyone loves a foamy cleanser,
right? It's very satisfying. This one contains Manuka honey,
Also chamomile and turmeric which is excellent for soothing the
skin.
According to the brand retails at
$22.00. We are getting the
$15 What it Goes. What a great,
what a great conversation. Thank you Alicia and incredible products.
Thank you thank you. To get these exclusive keys Soul
Care deals,
head
today.com/shop or scan that QR code at the bottom of
your screen and today may collect a Commission on any
of these products purchased through our links.
Cool.