Back in 2000, 2020, one, we saw a lot of
trade tariffs come in which is, you know, which is
obviously affected some of the pricing and that's affected the
the sale of cars from certain regions.
It's also affected the price of battery import importation.
And then we saw a slowing down of infrastructure roll
out in certain countries around the world and we'll slow
slowing down of EV adoption by the consumer base.
We have fantastic plug in electric hybrid technology and so
we're using that more as a bridge to fuel electrification
now than we had planned.
Rowan added that market conditions are returning to normal after
years of flat demand.
The market is starting to normalize.
We did.
We had a lack of supply because of COVID.
We had a lack of supply because of the semiconductor
shortages.
That's starting to normalize.
So we're starting to see the today's levels of new
car purchases starting to normalize around, I don't know where
they are at the moment.
I don't see that significantly increasing in the next few
years to come.
So the way in which to drive growth is to
take market share from your competitors and the way in
which to do that is to build better, more efficient
cars than your competitors.
So that's why the investment in technologies that we released
today on our new Superset tech stack in a new,
a new SPA and core compute architecture is extremely important
to us as a company so that we can continue
to grow and take market share from our competitors.