Even for a brand as iconic as Apple.
Apple shares closing in a new high As its market
cap closes in on $4 trillion, a new milestone looms
that would once again smash expectations of what's possible.
The Cupertino company, started in 1976 by two friends, both
named Steve, is now on the verge of the $4
trillion market cap threshold, a first for a publicly traded
company.
Today, Apple became the 1st US public company valued at
a trillion dollars and a meteoric leap considering Apple touched
a trillion dollars just a little more than six years
ago.
Now sitting 1/2 trillion dollars ahead of the world's second
most valuable company, chip maker NVIDIA.
One more thing though, it's epic product releases have been
part of the cultural zeitgeist for years.
You want AT Rex on a surfboard, you've got AT
Rex on a surfboard.
It's the company's recent splash into AI and Apple intelligence,
which analysts believe will super cycle more iPhone upgrades and
a second foray into the smart home appliance market.
Reports now say, though, Apple's going to take another crack
at this space that could challenge powerhouses Amazon and Nest
on everything from doorbells to security camps.
Even though not every Apple products has been a home
run, its ability to adapt and grow continues to defy
expectations, possibly creating the world's first $4 trillion company.
Sam Brock, NBC News.