It's being called the hottest commodity since the Stanley Cup.
We're talking about the reusable 1,
not the hockey trophy. All right?
Yeah, and in this case,
we're talking about the trader Joe Minito Fox 5.
Teresa Priolo shows us why the reusable bag that retails
for just 299 is now going for hundreds of bucks
online.
It's the hottest handbag of the season,
and no, it's not a high fashion label.
I was looking for them today and I couldn't find
them.
Not Gucci or Prada or a coveted Birkin 25.
It's well, it's the last thing you'd expect the masses
to clamor for.
And yet, here we are.
I have every bag. I have every color.
We're talking about the Trader Joe's mini tote,
a bag so rare the grocery chain told Fox 5
it's sold out before they could properly promote it.
It's a 299 canvas tote that comes in four colors.
You know when somebody has everything,
everybody else wants it. But I'm curious what it looks
like because I read an article and now you are
making a story on it.
So I think I'm more curious now.
Like most items at TJ's,
the Tote took off on social.
I'm so excited to show you guys my Trader Joe
Mini Canvas Tote bags.
Now they're reselling online for hundreds of dollars.
But Doctor Jane Boyd Thomas is a behavioralist who says
there's an actual science behind the drive to get your
hands on the latest trend.
It's like conspicuous consumption to say that I had this
and you don't.
So it does, you know,
give that little happy. But it is the strategy behind
saying I got one and then if you give it
to someone else,
you're actually showing them, wow,
look how much I care about you.
I got this for you.
Doctor Thomas likens the strategy needed to secure a mini
tote to military strategy.
Were you surprised that she was able to score so
many?
Not at all. She's she's a master of her craft.
If you want to get your hand on a bag,
well, I'm sorry to tell you,
you're gonna have to live vicariously through your friends on
TikTok.
According to store employees, they're not getting another shipment until
next year in Clifton,
NJ. Teresa Preolo, Fox 5 News.