Deployment of AI is top of mind for everybody and
I don't find this to just be buzzword conversations.
I'm actually having good conversations with people where they're talking
about difficult challenges they're facing,
questioning how to deploy things,
where to make investments, how to scale it well.
I think there's two things that are top of mind
for people.
One is how do they make sure they're tied to
their business?
Because all marketers are around for one reason,
and that's to help our businesses grow and,
you know, take advantage of the opportunities we've got in
front of us.
The other thing is skills.
We've got to make sure our teams are really enabled
to use new tools to understand how to operate in
this new world.
It can be something as simple as how to ask
the right question.
Because if you have great AI tools and you can't
ask the right question.
Put the right prompt in.
You're not going to get the right insights to help
change your business.