On the morning of July 10th,
2024, CEO Mark Thompson announced that CNN will be laying
off approximately 100 employees,
representing less than 3% of its workforce of over 3500.
This decision is part of CNN strategy to bolster its
digital presence and reduce reliance on its cable news channel.
In a memo to staff,
Thompson outlined plans to merge CN NSTV news and digital
news teams into a single global news organization.
This merger aims to streamline operations and enhance collaboration between
domestic and international news desk.
Especially during major breaking news events.
Since assuming the role of CEO last October,
Thompson has prioritized improving CN NS digital news offerings.
The company plans to launch two additional ad supported streaming
channels later this year for greater focus on video content.
Furthermore, CNN is establishing a new TV Futures Lab dedicated
to developing streaming programming for CNN Max and exploring innovative
ways to distribute news across various digital platforms.
Another major development is the anticipated launch of cnn.com's first
direct to consumer subscription product by the end of the
year.
All specific details are yet to be disclosed.
This new service will include a mix of paid content,
such as news, analysis and lifestyle features.
Thompson also addressed the role of artificial intelligence in CNN's
future.
The company plans to strategically integrate AI to enhance its
digital offerings,
aiming to better serve audiences and meet journalistic objectives more
effectively.
These layoffs follow a previous round of job cuts in
2022,
which includes positions lost when CNN's streaming service,
CNN Plus, was shut down shortly after.
Launch.
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