Fitbit are one of The Pioneers in this space and
they they have built up the brand over the years
and they offer a range of devices that that, that
that kind of relate to, you know, pretty much any
category of people.
I mean, George, you're wearing like 12 Fitbits.
I want to say I'm looking at your wrist.
So you've got all the newest ones on.
You've also got Jawbone, I noticed, but I want to
say on the Full disclosure, I have a Fitbit and
I have a Jawbone.
I've tried them both.
I was doing some tech coverage and I wanted to
try both of them and see how, how they, how
they work.
Basically what happens now when we've got all, you know,
the Apple iWatch, all the other, you know, wearable tech
gadgets coming and entering into the spray.
Isn't that going to just disrupt the whole Fitbit model?
Well, when you first saw me wearing all these devices,
you called them Fitbit, even though you weren't sure that's
right.
Well, this kind of highlights that how Fitbit has become
synonymous with fitness trackers in general.
So, so, so they, they, they're holding a very high
position in this market.
And when it comes to the other players, we, we've
got companies like like Xiaomi from China coming in and
this only costs $15.
So this only costs $15, whereas a comparable device from
Fitbit costs $80.00.
So a question has to be asked, you know, is
this sustainable for for Fitbit?
But I would say that, you know, it's very easy
to obsess about hardware where, you know, when you buy
a fitness tracker, you're actually buying an experience which comes
with the app and everything else.
I have to also just add, I mean, a lot
of people that I know, they have one of these
devices for the wrist.
And anecdotally, what I've seen at least is they wear
them, including myself, a lot in the beginning.
And then you kind of get irritated at being told,
you know, how you're supposed to be.
And then you maybe take him off where you find
you're not sleeping as well, which was the case for
me as well because you're stressing over whether you're sleeping
measuring while you're sleeping, right?
So, I mean, is it a short term, kind of
a, you know, short term experience?
But but people aren't, you know, they're not going to
be able to keep the consumer in for the longer
term.
Thing is in in CCS Insight survey, we found that
half of the users of such devices or fitness trackers
have stopped using them.
Obviously this is a big concern for companies like Fitbit,
but you know, they have the brand behind them and
they do have a big range of devices starting from
very affordable, you know, $50 device like a pedometer that
anyone can buy and going all the way up to
$250 device.
The Fitbit search which a serious runners and Barack Obama
is also wearing this actually.
So so is this a device where you know anyone?
Depending on who you are, You you, you will find
a device that suits you.